GB Strength website
An independent website project, taking a commercial gym equipment business from initial direction through to a live website.
The brief
Create a clear, professional website for GB Strength, presenting commercial gym equipment, flooring and custom-branded weight plates, with a straightforward route to requesting a quote.
My contribution
Complete ownership of this independent project covered visual direction, content, product pages, the customer journey and launch.
AI tools supported the website build, with hands-on direction and refinement throughout development.
The experience
A clear product structure
A homepage introduces the offer, with dedicated pages for gym flooring and custom weight plates.
A route to enquiry
Product information, custom-branding details and FAQs support the journey towards requesting a tailored quote.
Details that bring the site to life
Responsive layouts and considered interactions support the visual direction across desktop and mobile.
Owned from idea to launch
The project applies merchandising and design experience to an independent website, with AI tools supporting delivery and ongoing refinement.
Visit GB StrengthInterested in working together?
Connect with me on LinkedIn or request a copy of my CV.