App store screenshot redesign
Creating and testing a stronger storefront, then delivering thousands of localised screenshots across markets and devices.
The brief
Test whether a different visual approach could improve conversion on the app store listing, making SkyShowtime’s content and premium features easier to discover.
Led the brief and created the screenshots, then set up the test and rolled out the new creative.
The design approach
The variant introduced three dedicated heroes featuring major titles, alongside a stronger focus on content variety and local originals tailored to each region.
It also highlighted premium features such as 4K UHD and introduced a dedicated franchise showcase for legacy and back-catalogue content.
Original screenshots
Tested screenshots
The test result
The test reported a 1.7% uplift in retained first-time installers. It is estimated that approximately 1,200 additional downloads resulted over 45 days at 50% exposure.
Localisation and rollout
Delivered the screenshot refresh across Apple App Store and Google Play, with 13 screenshots per market, localised for 15 markets and adapted across seven device formats.
Each scheduled update combines creative production with the delivery of 2,730 individual screenshot assets.
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